eCommerce mobile apps are everywhere today and these apps are so entangled in our lives that eCommerce apps are our second favorite after the social media apps. From ordering your favorite prom dress to ordering sizzling hot sauce, we now order it from eCommerce, or should we say m-commerce mobile apps.
Consumers require the freedom to purchase goods and services anytime and from anywhere, even on the go. Hence, more online shoppers prefer mobile e-Commerce applications to websites, as they offer advanced speed, convenience, and adaptability. How can retail companies that are doing business in the digital space benefit from mobile applications? Let’s see.
Benefits of Developing Mobile Apps for E-Commerce Stores
Mobile commerce is growing exponentially these days. If you want to build a successful trading enterprise and focus on attracting customers and increasing sales, the importance of having mobile e-Commerce solutions should be obvious. Actually, there are numerous reasons why you should have a mobile solution for your webshop. We’ve picked out the four most important benefits of e-Commerce apps for your business.
Although a mobile app is a copy of the existing website, it is highly optimized, personalized, and well-designed, which significantly improves customer experience and facilitates the acquisition and retention of new clients. They find themselves in a convenient online store where they can choose goods and purchase them without the hustle and bustle.
Mobile apps support strong connections between brands and customers. For example, users willingly share links to their favorite sites, ask for feedback and describe their customer experience in social networks. You can integrate popular social media platforms into your application to let customers discuss your products and services.
These are powerful tools for building your brand’s reputation, advertising your service, and drawing the attention of potential clients.
Moreover, mobile users have amazing opportunities to get push notifications with special offerings, discounts, and giveaways. This means that they can save money, so from a psychological perspective, they are likely to interact with such shops on a regular basis.
Better Efficiency and Increased Revenues
As a rule, mobile applications are more flexible and user-friendly. Although their implementation is quite expensive, they are likely to quickly pay off and increase sales. The correlation is simple: a good app with the right concept and functionality brings more clients; more clients result in more orders, consequently, your earnings are increasing.
In addition, push notifications are a cheap and effective channel for increasing sales and maintaining the brand. Via push notifications, you can instantly deliver essential information to your customers and inspire them to make immediate orders.
Data is easy to gather and track in the application. Mobile functionality allows you to monitor users’ interactions and gives you useful information about them, such as responsiveness to particular content and features, feedback, session length, audience composition. This may help deliver improvements and updates, create personalized content, develop an advanced marketing strategy, and efficient promotional campaigns. Do make use of mobile analytics.
Individual smartphones can now replace cash and credit cards due to the invention of mobile contactless payments technology. Payment apps provide ease, speed, and security. At the checkout, you don’t need to get a wallet from your bag to take out coins, banknotes, or credit cards. Put the phone to the payment terminal and that’s it!
It has become especially urgent during the COVID-19 pandemic when people have to avoid touching things and try to reduce the time spent in shops.
How to Develop an E-Commerce Mobile App
Custom development of a native mobile solution for an e-commerce business is quite a challenge. You should follow some definite steps and pay attention to lots of details in order to get the process right. Here is the guide with the main building blocks needed to plan and create your mobile solution for online trading.
First of all, you need a strategy. Define your goals, the market you want to cover, and the target audience you need to reach. This will help you imagine your future app, determine the functions the app should perform, and describe your ideas to the development team.
How to create a mobile app that will generate profits and make your users happy? You need a thought-out design that is both pleasing to the eye and easy to use.
Most people rely on their first impression when evaluating something. It takes a person around 50 milliseconds to form an opinion about an object and decide whether he or she likes it or not. So, the appealing layout design of a mobile app ensures a positive user experience, which significantly increases customer loyalty and speeds up the payback.
This is a complex process of turning your ideas into reality and creating source code. Due to modern trends, mobile devices should be compatible with Android, iOS, and Windows, with no limits.
Effective communication is mostly reached by intuitive UI. You can use different design libraries to choose the most suitable icons and graphical features.
After designing the UI, it is necessary to choose a framework to create an e-commerce mobile application. It should allow you to access data from any web server. Read more in this blog how to build a website and app like idealz.
Once the mobile app for your eCommerce business is ready, you should think about its promotion. There should be a good strategy for how it will be distributed. You can use social networks, newsletters, email blasts, adverts, and other tools for wide app adoption. You may also work with competent marketing specialists who will bring your app to the forefront.
As e-Commerce mobile apps are used for online purchases, security issues are crucial during the development process and afterward. Make sure that your developer provides several levels of security and complete project maintenance and support after the launch. Unless clients trust your system, they will not download your application.
Mobile app development is primarily driven by industry standards and trends. What’s common now may go obsolete in the future. And what you think of as futile now might be the next industry standard.
Sigosoft, with its years of experience in software development, can be the perfect partner for eCommerce mobile app development. We can help you create an app from scratch as well as expand your current eCommerce business with a mobile application.